Marketing is a huge arena with a lot
explored and yet a lot left unexplored. When you have a business, it is
essential that you know how to market it so that you can convert your leads
into effective sales. Most brands experiment with unpaid campaigns initially,
to observe and analyse the engagement that they are getting with their content,
creative and strategy. But, the right time to begin paid marketing for your
brand should be estimated by taking into consideration the above analysis
before you actually commence the campaign.
There are two instances to look at before
you begin paid campaigns- whether you’re good at organic marketing or whether
you’re completely falling dull at it, thus resulting in your efforts going
completely futile. If you’ve explored all forms of organic marketing, turning
towards paid marketing can further enhance your brand presence and your
business’ marketing turn-out (subject to your brand’s marketing schemes). If
organic marketing is not working for your business at all, and then it’s time
you invest some money and effectively chalk out a plan to make the online efforts
work for you. However, there are some more aspects to it which will be
discussed below.
2. You’ve a set budget for your paid campaign
in mind
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| Credits: This picture is sourced from eintellisence |
When you’re in the initial phase of
starting out with a paid campaign, it is necessary to allocate a fixed budget
for your paid marketing campaign otherwise you may run out of money, too soon.
It is essential also to understand how much money to put in on which channel,
so that your returns are in tandem with the money you invest. Basically,
improving your ROI is dependent on the money you spend in the campaign –
budget.
For e.g. On the basis of your online presence, Facebook determines your PPC
budget to reach a particular number of audience. While big names like Neil
Patel might be paying 0.01 paise for an ad campaign on Facebook, there are
mediocre brands that have to shell out Rs.10 for each click.
3. Your data is up-to-date with the right
keywords and ad copy
It is necessary to make sure that you’re
aware of which keywords are working well for your business.You could seek help
from a SEO/SMM analyst or you can work your way through keyword and ad word
planner to gather the data by yourself. If an effective and appealing ad copy
is coupled with the suitable keywords, it’s time you started exploring paid marketing
campaign.
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| Credits: This picture is from LinkedIn Ads. |
4. You saw an initial boost in traffic but since then, it’s been stagnant
If your organic campaign resulted in an initial boost in traffic, it means that digital marketing is working right for your business. However, some times, organic campaigns can also stagnate the traffic after a point in time and that is when, it is implying that you began with paid campaigns on various platforms that can improve the reach of your brand to the right type of audience thereby improving your ROI.
5. When you notice a growing sense of trust amongst your customer base
When your campaign reach is immense and you
see a growing follower base and improvement in the engagement, you should turn
to paid marketing campaigns to convert these potential leads into loyal customers.
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| Credits: This picture is from Archimag. |
However, before incorporating a paid
campaign into your marketing strategies, it is essential to understand that a
successful PPC campaign does not take place overnight. It needs a lot of
analysis, testing and patience to deliver the results which will show
increasingly impressive ROI for your brand’s marketing campaign.
For consultation on Paid Campaigns you can get in touch with us on
Email ID: abhishek@orcastudio.co
Or call us at
Ph. no: +91- 8007887732
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