Pic credits: This picture is sourced from Google |
In this digital
era, demonetization has come as a shocker to the entire nation. And, no one is
to blame because major transactions in different areas in the country are still
dependent on cash payments to get rid of the problem of parallel economy. While
the country remains divided into three sects with the advent of the ruling- the
ones who are happy, others who are against it and quite a few who remain
neutral about the entire thing, there’s a lot more that escapes the newspapers.
The
demonetization ruling has different effects on urban areas and the rural areas.
In most rural areas, digitization has not settled in and maximum transactions
happen in the way of hard cash which also means people in the area have been
deeply affected. But with things going wrong, this ruling also has the prospect
to become an opportunity for rural India. The opportunity to now turn digital
and explore various other streams of profession and payments. So we are looking
at how Demonetization and Digitization are strolling around hand in hand
romancing each other while we ogle at them in envy (or in contentment).
1. Demonetization came in at a
juncture when it was least expected and that too in a sudden manner which shook
the country with the ruling and it also managed to succeed at its crux to bring
down corruption in the system.
2. As the liquid flow of cash in
the system went down, people started turning to digital payment instruments
such as Debit and Credit Cards or pre-paid transactions alongside digital
wallets likePaytm, OlaMoney, Freecharge and Mobikwik in order to make their disbursements
flow smoothly.
Pic credits: This picture is sourced from Google. |
3. Earlier these payment
instruments were restricted to a number of activities like shopping and travel,
however with demonetization, smaller shops and outlets also started accepting
payment via online transactions.
E.g.: A pani-puri stall
vendor in a small village in Haryana continued with his business using Paytm
Wallet. As a matter of fact, this shift undertaken by him actually boosted his
sales due to lesser competition from other sellers accepting online payment.
4. The liquidity crunch in the
system has also encouraged the government to appoint a 13-member panel headed
under the Chief Minister of Andhra Pradesh, Mr.Chandrababu Naidu to promote
digital payment systems across various sectors in the country.
5. There are a number of cash-back
options which are available with online payment instruments making it a more
viable choice for customers.
6. The government aims to find
bottlenecks and works on addressing the issues that the common man is facing so
as to conceive solutions which will make the payment system flow easily in the
economy thereby promoting rural India to adopt the new schemes of
digitization.
7. It’s time that Digital India
became a reality, and thanks to demonetization, for rapidly boosting this
change that will result in the nation’s progress.
For consultation, you can get in touch with us on
Email ID:
abhishek@orcastudio.co
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Ph. no:
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