Are paid campaigns effective for your brand?

Marketing is a huge arena with a lot explored and yet a lot left unexplored. When you have a business, it is essential that you know how to market it so that you can convert your leads into effective sales. Most brands experiment with unpaid campaigns initially, to observe and analyse the engagement that they are getting with their content, creative and strategy. But, the right time to begin paid marketing for your brand should be estimated by taking into consideration the above analysis before you actually commence the campaign.

How to make sure that you’re at a juncture to begin paid campaigns for your brand?

1. You’re a Master or a Jack at Unpaid Marketing

There are two instances to look at before you begin paid campaigns- whether you’re good at organic marketing or whether you’re completely falling dull at it, thus resulting in your efforts going completely futile. If you’ve explored all forms of organic marketing, turning towards paid marketing can further enhance your brand presence and your business’ marketing turn-out (subject to your brand’s marketing schemes). If organic marketing is not working for your business at all, and then it’s time you invest some money and effectively chalk out a plan to make the online efforts work for you. However, there are some more aspects to it which will be discussed below.

Credits: This picture is sourced from eintellisence

2. You’ve a set budget for your paid campaign in mind

When you’re in the initial phase of starting out with a paid campaign, it is necessary to allocate a fixed budget for your paid marketing campaign otherwise you may run out of money, too soon. It is essential also to understand how much money to put in on which channel, so that your returns are in tandem with the money you invest. Basically, improving your ROI is dependent on the money you spend in the campaign – budget.

For e.g. On the basis of your online presence, Facebook determines your PPC budget to reach a particular number of audience. While big names like Neil Patel might be paying 0.01 paise for an ad campaign on Facebook, there are mediocre brands that have to shell out Rs.10 for each click.

3. Your data is up-to-date with the right keywords and ad copy

It is necessary to make sure that you’re aware of which keywords are working well for your business.You could seek help from a SEO/SMM analyst or you can work your way through keyword and ad word planner to gather the data by yourself. If an effective and appealing ad copy is coupled with the suitable keywords, it’s time you started exploring paid marketing campaign.

  Credits: This picture is from LinkedIn Ads.

                                                                                
4. You saw an initial boost in traffic but since then, it’s  been stagnant

If your organic campaign resulted in an initial boost in traffic, it means that digital marketing is working right for your business. However, some times, organic campaigns can also stagnate the traffic after a point in time and that is when, it is implying that you began with paid campaigns on various platforms that can improve the reach of your brand to the right type of audience thereby improving your ROI.

5. When you notice a growing sense of trust amongst your customer base

When your campaign reach is immense and you see a growing follower base and improvement in the engagement, you should turn to paid marketing campaigns to convert these potential leads into loyal customers.

Credits: This picture is from Archimag.
                                                  

However, before incorporating a paid campaign into your marketing strategies, it is essential to understand that a successful PPC campaign does not take place overnight. It needs a lot of analysis, testing and patience to deliver the results which will show increasingly impressive ROI for your brand’s marketing campaign.

For consultation on Paid Campaigns you can get in touch with us on

Email ID: abhishek@orcastudio.co

Or call us at

Ph. no: +91- 8007887732

Why do we call our Ad Agency a Studio?

“We create, We connect, We communicate!”

Orca Studio

Office has been synonymous for us with varied definitions restrictive to a glass building, cubicles within and to an extent a coffee machine, however most work spaces are now undergoing a transition in their architectural design to suit the culture that that they want to portray to their audience!

But now the days are changing from the times when formal dress code ruled the work fashion or addressing each other by first names were a taboo to a more relaxed working style. The private industry is seeing a boom in the cool culture and why not, hierarchy in work is necessary but why make it evident, right? A work space must resonate the kind of work it does or the services it offers. For instance, if you went to a restaurant serving Gujarati thali that had a South Indian theme to it, wouldn’t you feel out of place?

Yellow walls, a beautiful balcony full of plants and some colourful bean bags have become a part of our everyday lives at Orca Studio. Our studio not only showcases but also oozes the creativity of each and every individual working here. The black lampshades against the grey and yellow walls are thematic of what we present online as well, and this is what motivates us to craft some amazing things for our clients.

Orca Studio

Advertising is a diverse field and has many facets, unexplored to it. In this tech city, we take pride in being a tad more creative apart from being logical to provide the best to our clients. The kitchen is an open space for everyone to experiment as a chef or for starters, as a coffee maker and the dining hall has heard more talks than any other place. This space binds our young team together which is necessary to channelize the efforts in our work.

It’s not only the space, but also the brainstorming sessions and huddles which contribute towards us calling our agency, a studio. We believe in that a physical space can boost the thirst for creativity and innovation and when we couple it with employee-employer interaction; it can lead to nurturing the suitable type of workplace behaviour.

Environmental psychology is a vital aspect that shapes workplace behaviour, irrespective of the industry one is working in, it is essential to design and organize spaces that are dynamic and engrossing for people. And all this contributes to why we like calling our young advertising agency, a studio!

Pic Credits: The picture is sourced from Flickr by nkeppol

Please note: The above article is industry, vertical and work specific. A number of firms/business/work-spaces need to adhere to a certain kind of work setting to bring out the right output from the employers. This article is limited to Orca Studio’s working patterns.

For consultation, you can get in touch with us on

Email ID: abhishek@orcastudio.co

Or call us at

Ph. no: +91- 8007887732

Demonetisation paving the way for Digital India

Pic credits: This picture is sourced from Google

In this digital era, demonetization has come as a shocker to the entire nation. And, no one is to blame because major transactions in different areas in the country are still dependent on cash payments to get rid of the problem of parallel economy. While the country remains divided into three sects with the advent of the ruling- the ones who are happy, others who are against it and quite a few who remain neutral about the entire thing, there’s a lot more that escapes the newspapers.

The demonetization ruling has different effects on urban areas and the rural areas. In most rural areas, digitization has not settled in and maximum transactions happen in the way of hard cash which also means people in the area have been deeply affected. But with things going wrong, this ruling also has the prospect to become an opportunity for rural India. The opportunity to now turn digital and explore various other streams of profession and payments. So we are looking at how Demonetization and Digitization are strolling around hand in hand romancing each other while we ogle at them in envy (or in contentment).

   1.     Demonetization came in at a juncture when it was least expected and that too in a sudden manner        which shook the country with the ruling and it also managed to succeed at its crux to bring down         corruption in the system.

  

  2.    As the liquid flow of cash in the system went down, people started turning to digital payment        instruments such as Debit and Credit Cards or pre-paid transactions alongside digital wallets  likePaytm, OlaMoney, Freecharge and Mobikwik in order to make their disbursements flow    smoothly. 

Pic credits: This picture is sourced from Google.

    3.  Earlier these payment instruments were restricted to a number of activities like shopping and travel, however with demonetization, smaller shops and outlets also started accepting payment via online transactions.

E.g.: A pani-puri stall vendor in a small village in Haryana continued with his business using Paytm Wallet. As a matter of fact, this shift undertaken by him actually boosted his sales due to lesser competition from other sellers accepting online payment.

   4. The liquidity crunch in the system has also encouraged the government to appoint a 13-member panel headed under the Chief Minister of Andhra Pradesh, Mr.Chandrababu Naidu to promote digital payment systems across various sectors in the country. 

     

   5. There are a number of cash-back options which are available with online payment instruments making it a more viable choice for customers.

   6.   The government aims to find bottlenecks and works on addressing the issues that the common man is facing so as to conceive solutions which will make the payment system flow easily in the economy thereby promoting rural India to adopt the new schemes of digitization. 

   7.  It’s time that Digital India became a reality, and thanks to demonetization, for rapidly boosting this change that will result in the nation’s progress. 

For consultation, you can get in touch with us on

Email ID: abhishek@orcastudio.co

Or call us at

Ph. no: +91- 8007887732

World Music Day

“One good thing about music, when it hits you, you feel no pain.” – Bob Marley

Music is an integral part of our lives. It is a reflection of self and what we believe in. Life without music would pretty much be like the universe without the Sun – dark and incomplete. Music is the sound of our feelings. It reminds us of our past, makes us realize our present and gives a direction to our future. For many people, music is the way of escaping from the bitter realities of life into a world of their own – where they are free from the boundaries set by the hypocritical society. On the other hand, there are people for whom music is a poetic medium of expressing the thoughts within oneself. For still others, music is purely a form of art and entertainment, which helps to ease their minds off the daily stress and tensions.

A Special Day to Celebrate Music!

Yes, you read that right. It is probably because of all the qualities mentioned above that music is so important to us, which is why a special day has been set aside to celebrate the spirit of music. 21^st June, World Music Day, is celebrated every year to promote music among the public. Not only does it serve as an entertainment for people, but also creates awareness about the different kinds of music that are existing in the world. Each type of music has a story to tell, and it is through World Music Day that these stories can be presented in front of the people.

Besides the purpose of entertainment and education of people, the reason behind celebration of World Music Day is also to provide a platform for young amateur and budding musicians to showcase their talent to the world and get noticed. As goes the saying, an artist’s gift lies in the appreciation of his talent. Performing on shows and events held during World Music Day celebration provides an opportunity to these musicians to let people know about their talents and gain appreciation from them.

A Throwback to the History of Music in India

Music has always been a vital part of everyday Indian life. It finds a special place in the social and religious circles of people and is abundant with a wide range of phenomena starting from simple basic melodies to highly complex systems, which have been spoken about even in the Vedas. Music in India flourished during the Mughal rule and under the influence of poet saints who brought about the Bhakti movement.

Gradually, the Classical music – Hindustani (North, East and Central India) and Carnatic (Peninsular India) – found predominance in the country as multiple varieties of pop and folk music also paved their way into the Indian music portfolio. Some other forms of semi-classical music include Thumri, Dadra, Ghazal, Qawwali, Kajri, Tappa and Chaiti.

The Indian folk culture is highly popular because of the vast diversity which our country enjoys. Folk songs represent the contemporary human life including psychology, philosophy, love, socio-economic conditions, etc. and are distributed region-wise. Rabindra Sangeet, Bihu, Bhangra, Giddha, Dandiya, Lavani, Bauls, Kolattam, Veeragase, Naatupura Paatu and many such types of music form a part of the folk culture of India.

Present Music Scenario in India:

Indian cinema has made music immensely popular. Songs from Indian films account for more than 70% of the sale of music in the country. Music is composed by blending westernized orchestra and classical Indian flavor, while retaining the typical harmony of our music. Indi-pop music, which is formed by mixing Indian folk and classical music and contemporary beats from different regions of the world, has also been a popular favorite among the audiences.

Not to forget, the influence of western culture has paved the way for typical modern forms like Jazz music, Rock music, Heavy Metal, Hip Hop, etc. and attracted the younger audience to it.

Music has no religion!!! Set Yourself Free!

Long story short, music is the language of the universe. It knows no boundaries as it can be understood by anyone. Unlike lyrics, which need to be understood in the language that they are in, music is something which can be felt by anyone, irrespective of nationality or origin.
So go out and enjoy the magic of music on World Music Day 21^st June!

Why Should India Get Rid of Child Labor?

Why Should India Get Rid of Child Labor?

The other day, my domestic help inquired if I needed an office boy to do odd jobs at my workplace. When I probed into his basic details like age, schooling, etc. she replied, “He is ten years old. Silly boy wants to go to school but how can I send him madam if I don’t have the money to pay his fees? He must work as early as possible so that he supports the family and stops pestering us for school.” I had no comeback to that response, but those words kept ringing in my ears and really got me thinking as to why these sweet little gifts of God become victims to the horrendous trap called ‘child labor’.

I don’t hesitate to say that India is a country of paradoxes. One such great example of the paradox in India is that of children, who are regarded as blessings on one hand, but are made to serve as laborers on the other hand. With the largest chunk of Indian population being children, it goes without saying that child labor is deep rooted in the nation. In fact, India ranks highest in terms of the number of child laborers in the world, which is indeed a highly shameful position to be in. In a constitution which talks about equality, the rich become richer and the poor continue to degrade into poverty.

Children – as young as 5 years of age – are employed in commercial and domestic establishments and made to perform sundry chores for the employer. Cleaning the house, washing dishes and clothes, making tea, serving food to customers and even begging on the streets are some of the odd jobs that little children are made to do by their employers. It’s hard to imagine how, a nine-year old girl who might have been a diligent student in school, is working as a domestic help in a high society complex in a metropolitan city. Or the eleven-year old boy who might have grown up to become a world famous painter, is actually serving tea to the ‘babus’ in their high-rise air-conditioned offices.

Why should all this stop? Why should India get rid of child labor? Why should children not be made to serve as laborers? For the simple reason that they are just children! They are meant to be receiving proper education, playing the sports they like and pursuing the hobby they feel strongly about. They must not be exploited for the benefit of someone else, who wouldn’t even appreciate their efforts enough. Lack of proper education and basic amenities like food, shelter and security forces child labor to strengthen its base in India.

Child labor prevails in the country because of the vicious cycle of poverty and illiteracy. Children are made to work because the families are poor, because of which they cannot afford education. As a result, they end up doing menial jobs which do not pay sufficient, and hence they remain poor. The entire chain affects children the most, in terms of their physical and psychological health. They grow up to become unhealthy individuals and do not possess a developmental outlook. They are the future citizens of the democracy and by putting their childhood in jeopardy; we are risking the growth of the country.

On the occasion of ‘World Against Child Labor’ on the 12^th of June, let us all pledge that we will not allow the little shining stars of the country fade away in the atrocity of child labor.

Things that should actually be banned in India

Things that should actually be banned in India:

India is a democratic nation (oh yes!) where one has the Right to Freedom of Speech and Expression, Right to Information, and so on and so forth. It is a country which ‘secures its citizens’ with ‘justice, liberty, equality and fraternity’. Protecting the rights of citizens by implementing certain laws and regulations is one thing and imposing restrictions and bans on practically every other thing is a different ball game altogether.

The recent ban list of India includes the AIB Roast video, use of cuss words on screen, beef in Maharashtra, BBC documentary on Nirbhaya rape case and the screening of Fifty Shades of Grey in Indian cinemas, to name a few. But we bring to you a list of things which actually deserve to be banned in India:

1.       Sleazy item numbers – Girls stepping out of homes in jeans or noodle strap tops is unacceptable but a woman wearing skimpy clothes, trying to seduce and please men on screen is perfectly okay. Add to that the dirty lyrics in songs (read: Yo Yo Honey Singh) which are meant to demean women. What on earth are we doing?

2.       Beauty pageants – You don’t become a beauty queen by shaping yourself to a certain body type. You are beautiful because of your personality and who you are.

3.       Fake moral police – What do they do when a guy and girl say ‘I Love You’ to each other? Answer – Marry them off! Throw tear gas at people who protest for causes like ‘Kiss of Love’. These are people who set high standards for stupidity in this country.

4.       Littering and peeing in public places – Throwing trash cans and garbage on roads and spoiling the beauty of a place should be totally unacceptable. Countries like Singapore impose fines for anyone throwing a chewing gum on road. But as they say, ‘India is a country where it is okay to piss in public but not kiss in public.’ Talk about double standards!

5.       Cigarettes – Companies who manufacture these also mention a statutory warning on the packet regarding the health consequences of the same. Why not stop manufacturing and prevent people from getting addicted to it altogether?

6.       Stereotyping – It’s funny how people judge someone based on their looks, accent and behavior, without even knowing more about them. Oh you are from Delhi, you must be a rapist! You look weird, are you gay? Who the hell are you people – aliens?

7.       Criminals – Our country is run by people who have had a stint in criminal activities at some point or the other in their lives. Yet, punishment is bestowed on those who are innocent – people who refuse to offer bribes, try to resist rapes, etc.

8.      Women injustice – Female foeticide, child marriage, domestic violence and marital rapes are more important issues that need to be banned immediately. The way rape victims are subject to torture by ‘interrogating policemen’ is more severe than the actual rape itself. India cannot become a progressive country if these matters are not solved at the earliest.

9.       Religious wars – Converting people from different religions to Hinduism (Ghar-wapasi) does not prove superiority of a religion or a group of people. Every person should be allowed to practice the religion of their choice, be it Hinduism, Christianity or Islam.

10.     Social stigmas – Sexual orientations, single motherhood, illegitimate children, sex workers, live-in relationships, virginity of a girl, etc. are ‘stigmas’ that need to be banned in India. It is high time India became more receptive to the choices an individual makes.

Funny how trivial things are banned in the country and issues which are graver and demand higher level of attention remain unaddressed!

-Orca Studio

www.orcastudio.co

 

Advertising from the eyes of Orca Studio

Advertising can formally be defined as the action of non-personal and paid form of communication delivered through selective channels of media from a marketer to a particular group of people. It is essentially the efforts undertaken by a marketer to inform or persuade a target audience about an organization, individual, product or ideas. Simply put, a lot of the products, services or ideas in the world would go unnoticed if it were not for advertising. It makes people aware about the existence of a marketer’s offerings and creates the desire to consume them.

Advertising is not limited to what we see on television, print, internet or outdoor hoardings. The traces of advertising date back to as early as the time when vendors would call out to people to buy their goods and services, as for instance, a vegetable seller, a cobbler, etc. Even the announcement of a new movie being screened in the local cinema of a village is regarded as an advertising, as it is an action of persuading people to buy tickets for watching the movie.

A large number of people can be reached out to through a single message because of advertising, thus making it a cheaper form of mass promotion. However, lot of careful planning is required to define the target audience, develop the right message, place it in the right medium and finally communicate it to them else the message can go unheard or overlooked. This is where the role of targeted advertising is being considered in modern times, when an advertiser is identifying only those individuals or groups of people with whom he wants to communicate his message.

Gone are the days when advertising was just a one-way communication, with the message being transferred from the marketer to the audience through a medium like television, radio, print, cinema or even Internet. It has evolved into a two-way communication process where a customer can immediately respond to a marketer’s advertising. On the digital front, the presence of paid ads or click-through ads has made it possible to gauge consumer interest in a particular product or service.

Like most things on the planet, advertising too has its negatives. It has the ability to misguide people regarding the benefits they can derive from the consumption of a product. Not only this, it can also create a superficial, materialistic desire in the minds of the people regarding the possession of specific goods. Advertising also has a strong impression in the minds of the youth, especially in advertisements where bold and daring acts have been performed.

Many critiques of advertising claim that it is a waste of national resources, but one cannot completely overrule the fact that advertising can have more positive effects if treated sensibly.
                                                                                             
-Orca Studio

www.orcastudio.co