The ads of 2016 that created a great impact, this year!

Advertisements or Commercials are of various kinds and are created to draw attention. Whether broadcast, print, online or outdoor, these ads have a single aim- to grab eyeballs. The target audience, the industry vertical, the placement of ads might differ however the basic objective is to retain their brand identity in the minds of the consumers.

Taking this into picture, we have curated a list of the top 10 ads of 2016 that we could not forget even as the year is about to end! Advertisements also create history in their own way, we are chalking down some of them which have been creative for this year.

1. Nike: Da-Da-Ding Campaign

Nike India, in its recently-launched ad film 'Da Da Ding', a part of 'Nike: Just Do It' campaign, features women athletes along with Bollywood actress Deepika Padukone. The ad has been conceptualised by Wieden+Kennedy Delhi and has a catchy tune to it which is vibrant and zealous.

The advertisement focuses on girls taking over the sports scene and depicts a variety of sport being played. The cast consists of women from different sporting cultures such as surfer Ishita Malviya to national hockey player Rani Rampal to footballer Jyoti Ann Burret. The campaign is a direct communication on the behalf of Nike to encourage young girls to look up to the reigning female athletes and create a niche for themselves in sports.
Watch the commercial here:

2. Imperial Blue: Men will be Men Ad Campaign

This ad featuring Disha Patani has become famous due to the humour everyday element which overrides the script. The type of ad is also known as “slice of life” advertising or “surrogate situational” advertising because the ad plays on the power of the brand identity to convey the ad message in spite of the product’s promotions being banned in India.

Playing on the age old tagline of “Men will be Men” coupled with humour and everyday life elements; the ad is a hard-to-miss!
Check out the commercial here:

3. Vodafone: #SuperDad Ad Campaign

Yet another series by the creative director who brought to life the boy and the pug and Zoozoos for Vodafone, the Super Dad Ad campaign pulls an emotional string in everyone’s heart by downplaying humour. The entire campaign rests on the father-child relationship and it’s amazing how the advertising of Vodafone Internet is subtle yet strong in its own manner.

The campaign was aimed at making consumers feel super but the Super Dad campaign does strike a chord where necessary, and yet makes them feel super!
So kudos to the thought behind the ad and here’s the commercial if you’ve missed it:

4. Flipkart: No Kidding, No Worries Ad Campaign

The FlipKart Kids Campaign conceptualised and created by Happy Services India was a hit and has had a second innings to the initial campaign which was loved by the audience. The kids had adult voice-overs and issues which made the entire plot good to watch!

The ad campaigns strategically dish out various services like Cash on Delivery and Shopping on the internet playing on elements of cuteness of the kids and adult-mimicry. These tiny tots have succeeded at charming the audience with their play and you could check the ad here:

5. Cadbury Diary Milk: Badhti Dosti Ke Naam, Kuch Meetha Ho Jaye Ad Campaign

Leveraging on the age old Saas-Bahu drama, Cadbury with this ad campaign, gives the entire relationship perception a beautiful twist towards harbouring friendship between the two. The setting and backdrop of the advertisement is homely making it easier to relate to for not only women but also men (who have been stuck between their wives and mothers).

The ad intelligently plays on building a bond of friendship by sharing a Cadbury Diary Milk and dancing on the streets. Both the characters in the ad have done pure justice with their acting and the audience, at the end of the advertisement flow with happiness at what they see on screen. If you want to be beaming of happiness, check the commercial here:

6. Pepsi: Pepsi Thi, Pee Gaya Ad Campaign

Doing its round for some of the wrong reasons, the recent campaign of Pepsi with the tagline as, “Pepsi Thi Yaar, Pee gaya is being compared to the FTII hunger protests by the students. However, irrespective of the comparisons that are being drawn, this J. Walter Thompson campaign works on the subtlety of how Pepsi is irresistible.

The aim of the campaign is to simply highlight the great taste of the beverage and the nonchalance of the boy delivering the main dialogue is the strong point of the commercial. Whether, the rumours have helped the campaign or not are a different issue, but the ad sure has built its space in the consumer’s minds. Check the ad out here:

For consultation, you can get in touch with us on

Email ID: abhishek@orcastudio.co

Or call us at

Ph. no: +91- 8007887732

The beginner’s guide to Social Media Marketing: Orca Studio perspective

While Content Marketing is the runway business for most agencies these day, Social media marketing is nowhere behind considering the increasing use of customers, audience and clients present on various social media platforms whether Facebook, LinkedIn, Twitter, Instagram, YouTube or even Snapchat. Especially, if you are new to social media, how can you employ the tool to boost your business, to generate commerce, both inbound and outbound. We will tell you how!

There are certain points that need to be chalked out before you start with social media marketing for your brand and this framework will decide how it is going to supplement your business, too.

Credits: Image sourced from Google

1. Mimicry is Foolish.
Mimicking famous brands to create a similar niche for yourself is sure not a great idea, when it comes to social media platforms.  Most social media platforms are public and your audience respects you for the originality or the uniqueness that you present in front of them. They want to consume unique content over over-used or re-done words and design.

While you could adapt to a particular method or imbibe certain practices that are trending, stay away from sharing the same things that other brands do.

For instance: Orca Studio does a #BTS every Saturday to give an insight on what goes behind while working with an Advertising agency and that in itself arouses curiosity amongst consumers.

Credits: Image sourced from Google

2. Do not post due to selfish reasons.
We all know you are making use of social media platforms to scale your business however that does not mean, you blatantly make a fool out of your audience. It is essential to respect your consumers and provide them food for thought.

If you post content worth sharing, it grabs more eyeballs than posting stuff that is insignificant or not worthy of re-posting.

For eg: Most top blogs still find their traffic soaring because of the shares, tweets, likes, re-posts that they get for each of their posts.

3. A Tweet in Time Saves Nine.
Every social media platform has a time factor to adhere to which means the right posting time slot during which the maximum number of audience on that particular social media platform are active to consume the content that you’re providing.

We at Orca Studio follow the following timeline that works best for our brand. You might also want to try it!

Credits: Image sourced from Instagram

4. Use the right elements!
When we mention elements, don’t get us wrong because we are referring to the appropriate hashtags, the location, knowing which photos to post and what to update as stories, etc.

A viral social media post combines all the above factors to get themselves trending and that is why you must make use of the right hashtags paired with an irresistibly interesting caption posted at the right time with a fun boomerang story updated so that your audience can’t help but double tap or wow your post!

5. Social Media = Donut for your business.
Social media is a growing platform with the number of consumers using each of these tools increasing day by day and it has only become easier with Social media to access your consumers through the means of internet.

Credits: Image sourced from Google

We at Orca Studio are working to leverage each and every platform in a way that we retain our clients and yet generate leads which turn into potential customers of our services. Social Media is a booming business platform and if you have not yet explored this kingdom, it’s time that you sign up today itself!

For consultation on Social Media Marketing you can get in touch with us on

Email ID: abhishek@orcastudio.co

Or call us at

Ph. no: +91- 8007887732

Are paid campaigns effective for your brand?

Marketing is a huge arena with a lot explored and yet a lot left unexplored. When you have a business, it is essential that you know how to market it so that you can convert your leads into effective sales. Most brands experiment with unpaid campaigns initially, to observe and analyse the engagement that they are getting with their content, creative and strategy. But, the right time to begin paid marketing for your brand should be estimated by taking into consideration the above analysis before you actually commence the campaign.

How to make sure that you’re at a juncture to begin paid campaigns for your brand?

1. You’re a Master or a Jack at Unpaid Marketing

There are two instances to look at before you begin paid campaigns- whether you’re good at organic marketing or whether you’re completely falling dull at it, thus resulting in your efforts going completely futile. If you’ve explored all forms of organic marketing, turning towards paid marketing can further enhance your brand presence and your business’ marketing turn-out (subject to your brand’s marketing schemes). If organic marketing is not working for your business at all, and then it’s time you invest some money and effectively chalk out a plan to make the online efforts work for you. However, there are some more aspects to it which will be discussed below.

Credits: This picture is sourced from eintellisence

2. You’ve a set budget for your paid campaign in mind

When you’re in the initial phase of starting out with a paid campaign, it is necessary to allocate a fixed budget for your paid marketing campaign otherwise you may run out of money, too soon. It is essential also to understand how much money to put in on which channel, so that your returns are in tandem with the money you invest. Basically, improving your ROI is dependent on the money you spend in the campaign – budget.

For e.g. On the basis of your online presence, Facebook determines your PPC budget to reach a particular number of audience. While big names like Neil Patel might be paying 0.01 paise for an ad campaign on Facebook, there are mediocre brands that have to shell out Rs.10 for each click.

3. Your data is up-to-date with the right keywords and ad copy

It is necessary to make sure that you’re aware of which keywords are working well for your business.You could seek help from a SEO/SMM analyst or you can work your way through keyword and ad word planner to gather the data by yourself. If an effective and appealing ad copy is coupled with the suitable keywords, it’s time you started exploring paid marketing campaign.

  Credits: This picture is from LinkedIn Ads.

                                                                                
4. You saw an initial boost in traffic but since then, it’s  been stagnant

If your organic campaign resulted in an initial boost in traffic, it means that digital marketing is working right for your business. However, some times, organic campaigns can also stagnate the traffic after a point in time and that is when, it is implying that you began with paid campaigns on various platforms that can improve the reach of your brand to the right type of audience thereby improving your ROI.

5. When you notice a growing sense of trust amongst your customer base

When your campaign reach is immense and you see a growing follower base and improvement in the engagement, you should turn to paid marketing campaigns to convert these potential leads into loyal customers.

Credits: This picture is from Archimag.
                                                  

However, before incorporating a paid campaign into your marketing strategies, it is essential to understand that a successful PPC campaign does not take place overnight. It needs a lot of analysis, testing and patience to deliver the results which will show increasingly impressive ROI for your brand’s marketing campaign.

For consultation on Paid Campaigns you can get in touch with us on

Email ID: abhishek@orcastudio.co

Or call us at

Ph. no: +91- 8007887732

Why do we call our Ad Agency a Studio?

“We create, We connect, We communicate!”

Orca Studio

Office has been synonymous for us with varied definitions restrictive to a glass building, cubicles within and to an extent a coffee machine, however most work spaces are now undergoing a transition in their architectural design to suit the culture that that they want to portray to their audience!

But now the days are changing from the times when formal dress code ruled the work fashion or addressing each other by first names were a taboo to a more relaxed working style. The private industry is seeing a boom in the cool culture and why not, hierarchy in work is necessary but why make it evident, right? A work space must resonate the kind of work it does or the services it offers. For instance, if you went to a restaurant serving Gujarati thali that had a South Indian theme to it, wouldn’t you feel out of place?

Yellow walls, a beautiful balcony full of plants and some colourful bean bags have become a part of our everyday lives at Orca Studio. Our studio not only showcases but also oozes the creativity of each and every individual working here. The black lampshades against the grey and yellow walls are thematic of what we present online as well, and this is what motivates us to craft some amazing things for our clients.

Orca Studio

Advertising is a diverse field and has many facets, unexplored to it. In this tech city, we take pride in being a tad more creative apart from being logical to provide the best to our clients. The kitchen is an open space for everyone to experiment as a chef or for starters, as a coffee maker and the dining hall has heard more talks than any other place. This space binds our young team together which is necessary to channelize the efforts in our work.

It’s not only the space, but also the brainstorming sessions and huddles which contribute towards us calling our agency, a studio. We believe in that a physical space can boost the thirst for creativity and innovation and when we couple it with employee-employer interaction; it can lead to nurturing the suitable type of workplace behaviour.

Environmental psychology is a vital aspect that shapes workplace behaviour, irrespective of the industry one is working in, it is essential to design and organize spaces that are dynamic and engrossing for people. And all this contributes to why we like calling our young advertising agency, a studio!

Pic Credits: The picture is sourced from Flickr by nkeppol

Please note: The above article is industry, vertical and work specific. A number of firms/business/work-spaces need to adhere to a certain kind of work setting to bring out the right output from the employers. This article is limited to Orca Studio’s working patterns.

For consultation, you can get in touch with us on

Email ID: abhishek@orcastudio.co

Or call us at

Ph. no: +91- 8007887732

Demonetisation paving the way for Digital India

Pic credits: This picture is sourced from Google

In this digital era, demonetization has come as a shocker to the entire nation. And, no one is to blame because major transactions in different areas in the country are still dependent on cash payments to get rid of the problem of parallel economy. While the country remains divided into three sects with the advent of the ruling- the ones who are happy, others who are against it and quite a few who remain neutral about the entire thing, there’s a lot more that escapes the newspapers.

The demonetization ruling has different effects on urban areas and the rural areas. In most rural areas, digitization has not settled in and maximum transactions happen in the way of hard cash which also means people in the area have been deeply affected. But with things going wrong, this ruling also has the prospect to become an opportunity for rural India. The opportunity to now turn digital and explore various other streams of profession and payments. So we are looking at how Demonetization and Digitization are strolling around hand in hand romancing each other while we ogle at them in envy (or in contentment).

   1.     Demonetization came in at a juncture when it was least expected and that too in a sudden manner        which shook the country with the ruling and it also managed to succeed at its crux to bring down         corruption in the system.

  

  2.    As the liquid flow of cash in the system went down, people started turning to digital payment        instruments such as Debit and Credit Cards or pre-paid transactions alongside digital wallets  likePaytm, OlaMoney, Freecharge and Mobikwik in order to make their disbursements flow    smoothly. 

Pic credits: This picture is sourced from Google.

    3.  Earlier these payment instruments were restricted to a number of activities like shopping and travel, however with demonetization, smaller shops and outlets also started accepting payment via online transactions.

E.g.: A pani-puri stall vendor in a small village in Haryana continued with his business using Paytm Wallet. As a matter of fact, this shift undertaken by him actually boosted his sales due to lesser competition from other sellers accepting online payment.

   4. The liquidity crunch in the system has also encouraged the government to appoint a 13-member panel headed under the Chief Minister of Andhra Pradesh, Mr.Chandrababu Naidu to promote digital payment systems across various sectors in the country. 

     

   5. There are a number of cash-back options which are available with online payment instruments making it a more viable choice for customers.

   6.   The government aims to find bottlenecks and works on addressing the issues that the common man is facing so as to conceive solutions which will make the payment system flow easily in the economy thereby promoting rural India to adopt the new schemes of digitization. 

   7.  It’s time that Digital India became a reality, and thanks to demonetization, for rapidly boosting this change that will result in the nation’s progress. 

For consultation, you can get in touch with us on

Email ID: abhishek@orcastudio.co

Or call us at

Ph. no: +91- 8007887732

World Music Day

“One good thing about music, when it hits you, you feel no pain.” – Bob Marley

Music is an integral part of our lives. It is a reflection of self and what we believe in. Life without music would pretty much be like the universe without the Sun – dark and incomplete. Music is the sound of our feelings. It reminds us of our past, makes us realize our present and gives a direction to our future. For many people, music is the way of escaping from the bitter realities of life into a world of their own – where they are free from the boundaries set by the hypocritical society. On the other hand, there are people for whom music is a poetic medium of expressing the thoughts within oneself. For still others, music is purely a form of art and entertainment, which helps to ease their minds off the daily stress and tensions.

A Special Day to Celebrate Music!

Yes, you read that right. It is probably because of all the qualities mentioned above that music is so important to us, which is why a special day has been set aside to celebrate the spirit of music. 21^st June, World Music Day, is celebrated every year to promote music among the public. Not only does it serve as an entertainment for people, but also creates awareness about the different kinds of music that are existing in the world. Each type of music has a story to tell, and it is through World Music Day that these stories can be presented in front of the people.

Besides the purpose of entertainment and education of people, the reason behind celebration of World Music Day is also to provide a platform for young amateur and budding musicians to showcase their talent to the world and get noticed. As goes the saying, an artist’s gift lies in the appreciation of his talent. Performing on shows and events held during World Music Day celebration provides an opportunity to these musicians to let people know about their talents and gain appreciation from them.

A Throwback to the History of Music in India

Music has always been a vital part of everyday Indian life. It finds a special place in the social and religious circles of people and is abundant with a wide range of phenomena starting from simple basic melodies to highly complex systems, which have been spoken about even in the Vedas. Music in India flourished during the Mughal rule and under the influence of poet saints who brought about the Bhakti movement.

Gradually, the Classical music – Hindustani (North, East and Central India) and Carnatic (Peninsular India) – found predominance in the country as multiple varieties of pop and folk music also paved their way into the Indian music portfolio. Some other forms of semi-classical music include Thumri, Dadra, Ghazal, Qawwali, Kajri, Tappa and Chaiti.

The Indian folk culture is highly popular because of the vast diversity which our country enjoys. Folk songs represent the contemporary human life including psychology, philosophy, love, socio-economic conditions, etc. and are distributed region-wise. Rabindra Sangeet, Bihu, Bhangra, Giddha, Dandiya, Lavani, Bauls, Kolattam, Veeragase, Naatupura Paatu and many such types of music form a part of the folk culture of India.

Present Music Scenario in India:

Indian cinema has made music immensely popular. Songs from Indian films account for more than 70% of the sale of music in the country. Music is composed by blending westernized orchestra and classical Indian flavor, while retaining the typical harmony of our music. Indi-pop music, which is formed by mixing Indian folk and classical music and contemporary beats from different regions of the world, has also been a popular favorite among the audiences.

Not to forget, the influence of western culture has paved the way for typical modern forms like Jazz music, Rock music, Heavy Metal, Hip Hop, etc. and attracted the younger audience to it.

Music has no religion!!! Set Yourself Free!

Long story short, music is the language of the universe. It knows no boundaries as it can be understood by anyone. Unlike lyrics, which need to be understood in the language that they are in, music is something which can be felt by anyone, irrespective of nationality or origin.
So go out and enjoy the magic of music on World Music Day 21^st June!

Why Should India Get Rid of Child Labor?

Why Should India Get Rid of Child Labor?

The other day, my domestic help inquired if I needed an office boy to do odd jobs at my workplace. When I probed into his basic details like age, schooling, etc. she replied, “He is ten years old. Silly boy wants to go to school but how can I send him madam if I don’t have the money to pay his fees? He must work as early as possible so that he supports the family and stops pestering us for school.” I had no comeback to that response, but those words kept ringing in my ears and really got me thinking as to why these sweet little gifts of God become victims to the horrendous trap called ‘child labor’.

I don’t hesitate to say that India is a country of paradoxes. One such great example of the paradox in India is that of children, who are regarded as blessings on one hand, but are made to serve as laborers on the other hand. With the largest chunk of Indian population being children, it goes without saying that child labor is deep rooted in the nation. In fact, India ranks highest in terms of the number of child laborers in the world, which is indeed a highly shameful position to be in. In a constitution which talks about equality, the rich become richer and the poor continue to degrade into poverty.

Children – as young as 5 years of age – are employed in commercial and domestic establishments and made to perform sundry chores for the employer. Cleaning the house, washing dishes and clothes, making tea, serving food to customers and even begging on the streets are some of the odd jobs that little children are made to do by their employers. It’s hard to imagine how, a nine-year old girl who might have been a diligent student in school, is working as a domestic help in a high society complex in a metropolitan city. Or the eleven-year old boy who might have grown up to become a world famous painter, is actually serving tea to the ‘babus’ in their high-rise air-conditioned offices.

Why should all this stop? Why should India get rid of child labor? Why should children not be made to serve as laborers? For the simple reason that they are just children! They are meant to be receiving proper education, playing the sports they like and pursuing the hobby they feel strongly about. They must not be exploited for the benefit of someone else, who wouldn’t even appreciate their efforts enough. Lack of proper education and basic amenities like food, shelter and security forces child labor to strengthen its base in India.

Child labor prevails in the country because of the vicious cycle of poverty and illiteracy. Children are made to work because the families are poor, because of which they cannot afford education. As a result, they end up doing menial jobs which do not pay sufficient, and hence they remain poor. The entire chain affects children the most, in terms of their physical and psychological health. They grow up to become unhealthy individuals and do not possess a developmental outlook. They are the future citizens of the democracy and by putting their childhood in jeopardy; we are risking the growth of the country.

On the occasion of ‘World Against Child Labor’ on the 12^th of June, let us all pledge that we will not allow the little shining stars of the country fade away in the atrocity of child labor.